Ferhana is an independent fashion label that aims to preserve one of Indonesian cultural heritage, which is the diversity of its traditional fabrics. We present a range of ready to wear that are made of traditional fabrics handmade by artisans from different parts of Indonesia.
We aspire to bring Indonesia’s diverse traditions and cultures to become part of our globalised and modern lifestyle.
We build bridges between artisans that are still embracing their traditional lifestyle and values and consumers worldwide. Our collections pay for artisans’ labour as well as their creativity.
Can’t Rush Creativity
The process of making one traditional fabric varies. Some could take one month to make and some could take six months.
The same artisan could not produce the same exact fabric twice. But they will ensure that each will look very similar to each other. Due to the time taken to make each fabric, we can only produce a limited amount of items per style.